Employee Advocacy Launch Checklist
Last updated: 2026-06-20
5 min read
To launch employee advocacy: set goals, choose a platform, draft 5–10 approved posts, invite employees, run a kickoff, connect LinkedIn, celebrate first shares, and review metrics in week one. Most B2B teams complete this in under seven days with self-serve tools.
Before launch
Define KPIs, get leadership buy-in, select content themes, assign an advocacy owner in marketing, and configure your advocacy platform (org, roles, billing after trial).
Launch week
Publish approved posts, send employee invites, host a 15-minute kickoff, help first 5 employees connect LinkedIn and share, post a leaderboard or shout-out in Slack/Teams.
Week 2 and beyond
Review participation, add fresh posts weekly, retire stale content, and share wins with leadership. See also our downloadable checklist template.
Related guides
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